Pinch Provisions, a leading purveyor of premium emergency kits and essentials, is a women-owned and operated brand, The company was founded in 2004 by a mother and her two daughters after a D.I.Y. kit-turned birthday-present highlighted the need for design-led kits in the marketplace. Since then, we've been pushing the boundaries of personal care, crafting innovative emergency kits that redefine what it means to be prepared. Filled to the brim with premium essentials, we don't skimp on what goes inside. And we dedicate the same attention to detail when it comes to designing the outside, combining the sensibility of a fashion label with the function of a modern general store. As the industry leader with millions of kits sold, Pinch is a trendsetting, quality-obsessed brand that its customers are proud to gift and thrilled to carry. And we're proud to be there for them...IN A PINCH®.